Goodwill store coming to Lake Tahoe’s South Shore |

Goodwill store coming to Lake Tahoe’s South Shore

Caitlin Row
Pier 1 Imports, located at 1069 Emerald Bay Road, will close on June 27. Goodwill Industries will open a store at this location in late July or early August.
Caitlin Row / Tahoe Daily Tribune |

SOUTH LAKE TAHOE — Pier 1 Imports, located at Emerald Bay Road at the “Y” across from Raley’s, is readying to close for good June 27 to make way for Goodwill Industries’ new South Shore location.

Pier 1, though emptying out quickly, still has plenty of products, and everything is 40-60 percent off, according to its store windows. The Carson City shop will now be the company’s closest location to South Lake Tahoe.

According to Karen McClaflin, chief development officer for Goodwill Industries in Sacramento Valley and Northern Nevada, “We have been actively engaged for the past seven years looking for a store and community training center in the Tahoe Basin.”

McClaflin also noted that, “We have not yet purchased the building. It’s in escrow to close in July for $4.3 million.”

Luke Miller, Goodwill Industries’ regional communications manager, confirmed that the organization plans to open its doors in late July or early August. Goodwill will seek to hire for 25 open positions, spanning management, full-time and part-time roles.

“It’s rolling quickly,” he added.

The region’s Goodwill services are managed from the main Sacramento office, and Miller said there are around 25 stores between Northern Nevada and Placerville, California.

“Goodwill’s mission expansion into South Lake Tahoe is consistent with its strategic plan to offer human services to the disadvantaged in the territory it serves,” McClaflin said. “The need in the greater Tahoe area is represented by people with disabilities and disadvantages who are attempting to achieve self-sufficiency. Goodwill is here to help.

“Our South Shore store will be unique to suit the specific demographic of the local population in addition to visitor traffic in the basin. The South Lake Tahoe store is a ‘learning store,’ so by design it will respond to the local population’s requests for specific product with options to purchase equipment, costumes, clothing and other necessities at a price point that offers a value proposition to residents and visitors. For locals, it will offer job opportunities at the store, job training for other vocations in the area, along with great shopping options for all the day-to-day necessities.”

Miller confirmed that South Lake Tahoe’s Goodwill store will offer opportunities to donate and purchase items. Other types of community support will be provided as well.

“Goodwill always supports the local charities in the communities we serve, including food banks, homeless shelters and other support agencies with similar missions to help people with disadvantages achieve self-sufficiency,” McClaflin said. “We will continue that tradition in South Lake Tahoe by reinvesting store profits back into the community through our own mission related to payroll, workforce development as well as outside support.”

When asked if Goodwill anticipated competition with other area thrift stores — which are already plentiful at the South Shore — McClaflin said, “Every thrift store has its niche, so the stores that exist will hopefully continue to serve the need and audience they always have. Goodwill will offer more options for those looking for bargains, whether that’s in outdoor adventure equipment, Halloween costumes or everyday values. We hope we will also serve a new niche in the South Shore area.”

Learn more about Goodwill Industries by visiting

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