New fitness center Gym Love opens in South Lake Tahoe | TahoeDailyTribune.com

New fitness center Gym Love opens in South Lake Tahoe

Coming soon to the Tahoe Basin: Your next method of working out.

Known as Gym Love, South Shore's newest business joins the fitness industry with its 24-hour service, climbing wall, group classes and more.

"Mostly we're taking what we're good at in the food and beverage industry and applying it to the fitness industry," said Ted Kennedy, one of the people behind local businesses including California Burger and Base Camp Pizza, and now owner of Gym Love.

Planning for Gym Love began approximately two years ago, according to Kennedy. Since its conception, the fitness center's focus has been on providing a comfortable space for those who have been too intimidated to set foot in a gym.

"We wanted to throw a bigger net around typical gym members, someone who is already in shape and in confidence. We wanted to provide a place for folks who might normally not be part of a gym membership and make them feel welcome, confident and coach them up, get them involved," Kennedy said, adding that there are multiple ways Gym Love staff will focus on helping newcomers feel comfortable at the facility.

"We'll be asking if there's anything we can do to help, if they have any questions, thanking them on the way out, calling them by name," he said, continuing that 50 percent of people who join a gym quit within a year.

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"When they do exit interviews they talk about why they quit and the three big answers that get the most percentage are first, they don't feel connected to the gym or other members, so we want to address that, get to know people and get them to know other members and us. The second is that it's boring. To address that we did a climbing wall and live music," he said. "The third reason they quit is cleanliness, and we'll stay on top of that."

Not only does Gym Love offer staples like cardio machines and free weights, but the business also features a climbing wall, hosts Brazilian jiu-jitsu classes and live music 6-9 p.m. daily. The team is also looking to add standard classes such as pilates and yoga, and has plans to open an outdoor Tough Mudder-style course next summer.

"We wanted to add to the fitness offering in town. We don't feel like we're competitors with other gyms; we just want to elevate the whole town's fitness level and we also wanted to provide a gym closer to the tourist corner for residents who live nearer to that, and also tourists," noted Kennedy.

According to the Gym Love website, the fitness center focuses on three Pillars of Success: training, nutrition and testing. Gym Love attendees are able to train with a fitness mentor and high performance coach, receive ongoing nutrition help and guidance, and get scored on hydration and metabolism.

Pre-sale memberships are now available for purchase on the Gym Love website. The standard monthly rate is $32.13, and the standard plus health plan (includes weekly fitness, hydration and body composition testing) is $42.93. Class fees range based on skill and age level. According to Kennedy, prices will increase upon Gym Love's official opening.

The business will donate 10 percent of its profits to charity. According to Kennedy, the Gym Love team is planning to start with local entities, but may extend its reach to other organizations in the future.

Gym Love is located at 3979 Lake Tahoe Blvd., next to Applebee's Grill + Bar. Learn more at http://www.gymlovetahoe.com.