PETA demonstrators to take bath on street during Lake Tahoe Summit in support of veganism
If you happen to see two nearly naked women in a bathtub a half-mile from the site of the 20th annual Lake Tahoe Summit, don’t be alarmed—that’s just PETA promoting veganism.
In an Aug. 30 release, People for the Ethical Treatment of Animals announced that they would be harnessing the high-profile event to advertise their message in a less than traditional way.
“The least expensive and most effective way to conserve water is to ditch meat and dairy foods, as each person who goes vegan saves around 219,000 gallons of water a year,” according to PETA, whose two bathers will be holding signs saying “1 Steak = 50 Baths.”
The demonstration will take place at the intersection of Lake Tahoe Boulevard and Heavenly Village Way on Wednesday, Aug. 31, from 9 – 10:30 a.m.
“What better time than the Lake Tahoe Summit to rally against the meat and dairy industries, which guzzle our water supply and spew out environmental contaminants?” said PETA Executive Vice President Tracy Reiman.
“PETA is calling on everyone who cares about the environment to save water and reduce animal suffering by going vegan.”
In addition to wasting water, PETA asserts that runoff from industrialized meat and dairy industries is a leading cause of river and lake pollution.
This is not PETA’s first time to use this demonstration technique. Among other instances, in 2011, Playboy models and vegetarians Monica Harris and Victoria Eisermann shared a tub in London’s Trafalgar Square to mark World Water Day.