South Shore’s The Cork and More changes ownership
San Francisco residents Karla and Jeff Brennan were looking for a way to make South Lake Tahoe their permanent home before they reached the age of retirement. They found their answer in The Cork and More, a beloved shop that has called South Shore home for approximately 40 years.
“We were vacationing here and coming up two times a month. We loved Tahoe and kept asking, ‘How can we move up here without waiting?’ We started looking into businesses,” Karla said.
Previous owners Kim and Jim Warlow were ready to sell The Cork and More and retire; after placing an offer in February, the Brennans took over the Napa-style market on July 19.
According to Karla, patrons at recent farm-to-fork festival Sample the Sierra were surprised to see The Cork and More booth, thinking the shop — which specializes in wines, cheeses, seasonal decor and more — had closed.
“It’s still here — only the ownership changed. The old owners still help out, too. Kim with catering, and Jim, who has 35 to 40 years of wine knowledge, still helps me purchase wines,” Karla said.
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Apart from the shift in store ownership, The Cork and More has undergone a few small changes, such as increased advertising and an updated uniform. The Brennans plan on adding small amounts of modern décor, but have no large projects in the works, though Karla expressed interest in including more organic items in the menu.
She currently handles most of the work involved with running the shop, as her husband is only on South Shore Thursdays through Sundays. During the week, he works as a fitness trainer in the Bay Area.
“At the end of the year he’ll be full time and will help where he can,” Karla said.
At the core of the Brennans’ model for the shop is an emphasis on customer service and connecting with the community.
“I’m all about great customer service. I was always taught the customer is always right,” Karla said.
A ribbon cutting ceremony is scheduled for the weekend of Nov. 4, featuring wine pouring, raffles and more. The event is free to attend and tri-tip sandwiches will be for sale.
For more information on the store, including a list of daily sandwich specials, visit http://www.thecorkandmore.com.
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