Sports book at MontBleu Resort, Casino and Spa gets six-figure facelift | TahoeDailyTribune.com
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Sports book at MontBleu Resort, Casino and Spa gets six-figure facelift

Anthony Gentile
agentile@tahoedailytribune.com
The sports book inside MontBleu Resort Casino & Spa is now located in a newly-renovated space following a remodel completed in January.
Anthony Gentile / Tahoe Daily Tribune |

STATELINE — One of the biggest sports books in the Lake Tahoe Basin has a new look. Inside MontBleu Resort Casino & Spa, the recently remodeled sports book offers a spacious, refreshing venue to place a bet and watch it in action.

“We’re really happy with it,” said Joe Asher, CEO of William Hill US, which operates the book. “When we do work in a sports book, we want to make sure we get it exactly right.”

William Hill held a ribbon-cutting ceremony to celebrate the remodeled space Wednesday, Feb. 3, a few days in advance of Super Bowl 50. The book opened in January, after a renovation that Asher said totaled a “large six-figure number.”

“It was a sizable investment for the long term,” Asher said. “It’s a pretty significant investment on our part into Tahoe, but we’re Tahoe fans.”

“It’s a pretty significant investment on our part into Tahoe, but we’re Tahoe fans.”Joe AsherCEO of William Hill US, operator of the sports book at MontBleu

The renovation coincided with the casino’s $24 million remodel that was completed in late 2015. It involved moving the book across the main entryway to the area that long housed the Sigma Derby machines.

“The sports-betting business in Nevada has never been stronger,” Asher said. “We take a long-term view and we’re able to make a significant capital investment.”

The new book at MontBleu features 48 wall-mounted televisions, and another 15 monitors attached to tables in a dedicated horse racing area. There is ample seating for those that want to track a bet, or simply watch the game.

William Hill, which also operates the sports book at Hard Rock Hotel and Casino Lake Tahoe across the street, offers a wide variety of ways to bet sporting events throughout the year. For the Super Bowl, the book had nearly 1,000 different ways to gamble on the game — including alternate point spreads and a number of proposition bets.

“We have by far the broadest menu of things to bet and the most ways to bet,” Asher said. “The sheer breadth of the betting process day in and day out is something that is a competitive differential for us.”

That includes in-play wagering, William Hill’s signature offering. Bets can be placed after a game has started, with the point spread and money line fluctuating based on how things are playing out.

“Just because the game started, doesn’t mean the betting stops,” Asher said. “That is becoming an evermore popular way to bet.”

At MontBleu, nearly half of the book’s televisions are dedicated to horse racing, highlighting one of its unique aspects. Those playing the ponies at the book do so with parimutuel betting, in which the amount of people that bet on a race affect the eventual winnings.

Whether wagering on a game or a race, the South Shore offers an uncommon setting for placing a sports bet. And now it has a new book in which to do so.

“The betting process is the same, but Lake Tahoe is a unique jewel in Nevada,” Asher said. “Nothing beats the lake, and you never get tired of seeing it.”


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