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Swarm of activity on the business front

Griffin Rogers
griffin@tahoedailytribune.com
Push Fitness in South Lake Tahoe has changed ownership and is now Fitness Evolution.
Griffin Rogers / Tahoe Daily Tribune |

SOUTH LAKE TAHOE — Fall is typically known as the slow season at Lake Tahoe’s South Shore, but it may not seem that way lately with the swarm of activity in the business sector.

Starting in Meyers, a new Mexican restaurant on Highway 50 is moving closer to its grand opening after nearly eight months of planning and preparation.

Verde Mexican Rotisserie will serve rotisserie chicken, pork and beef either as standalone options with sides or shredded for tacos, salads, quesadillas and more.

As part of its commitment to quality, co-owner Domi Chavarria said Verde will serve only free-range and antibiotic-free meats whenever possible.

“We’re going to be very vegetarian and vegan friendly as well,” said Chavarria, who was born and raised in South Lake Tahoe.

Verde is expected to open this fall.

In South Lake Tahoe, changes are being made to two gyms not far from each other.

Sierra Athletic Club, located in the Tahoe Keys community, recently changed hands and is now owned by Sarah Moss and Kebbra Ball.

As a result, customers can expect “tons” of new group fitness classes and the addition of new equipment, according to a gym employee. The club has already received a new spin room.

Ball and Moss took over the business on Oct. 1.

The second gym going through changes has also switched ownership, along with its name. Push Fitness, located at 2565 Highway 50, is now Fitness Evolution.

An email sent to the gym for additional information was not returned.

Nearby, the Swiss Chalet Village is experiencing a significant transformation with the arrival of several new businesses.

Bohemian Beads & Arts, Posh Finds, Sugared and Cold Water Brewery & Grill are all new to the shopping the center, located on the corner of Highway 50 and Sierra Boulevard.

Bohemian Beads & Arts offers a large selection of art supplies, including canvas, pastels, beads, watercolors, sculpting material and drawing supplies.

Owner Robyn Thompson-Cefalu said the store is the only one of its kind in the South Shore area. It opened on Halloween.

Neighboring the art store is Posh Finds, a business that buys, sells and trades new and gently used women’s clothing and accessories.

Local Krystal Garcia owns the new store, which opened Nov. 4.

“I love clothes,” Garcia said. “I’m a bargain shopper at heart, and I know there are people out there like me who like expensive things but don’t like to pay full price for them.”

Sugared is also a fairly new store that opened earlier this year. It specializes in body sugaring, skin care and massages.

Cold Water Brewery & Grill’s focus, on the other hand, will be handcrafted beer and “California comfort food,” according to the restaurant website. The brewery, owned by Debbie Brown, is scheduled to open Nov. 21.

Also worth noting is that South Shore Mad About Music has closed, and the space it occupied at the Swiss Chalet Village has been cleared out.

The local record store has jumped around to several locations over the years, but it is currently unclear whether the owner plans on bringing the business back somewhere else.

A call to the owner has not been returned.

Finally, a new Mexican restaurant has opened behind Sushi Pier Tahoe in Stateline, Nev.

Agave Azul Mexican Grill — not to be confused with Azul Latin Kitchen, which recently opened at Heavenly Village in South Lake Tahoe — is boasting an authentic and fresh Mexican food experience in the South Shore.

Owner Pedro Mendez, who has been in the restaurant business for more than 35 years, owns the eatery, which started serving customers Nov. 1.

Finally, a new Mexican restaurant has opened behind Sushi Pier Tahoe in Stateline, Nev.


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