The 11th annual Downtown Truckee Wine, Walk & Shop set for Saturday, Oct. 4, noon to 4 p.m.

This year’s Downtown Truckee Wine, Walk & Shop nonprofit partner is Tahoe Food Hub, based in Truckee and established in 2013.

Tahoe Food Hub’s mission is to galvanize the community to build a regional, sustainable and equitable food system creating an economic opportunity for small-scale producers and bringing more ecologically grown food to North Lake Tahoe and Truckee.

The participation fee for vendors is $350, however merchants who commit before Aug. 1 will receive a 10 percent discount off their total participation/sponsorship fees.

Sponsorship opportunities are also available.

Cabernet merchant sponsorship costs $650 and includes participation fee waiver, your logo on promotional ads and posters, a quarter ad in the event program, two tickets to the event and VIP registration.

The Champagne Wine Glass merchant sponsorship is priced at $1,500.

It includes your business name imprinted on the commemorative wine glass, participation fee waiver, logo on poster, program, website and day of event banner, a half page ad in event program, mentions in all press releases and four event tickets.

Businesses wishing to sponsor or participate in this worthwhile event should contact Switchback PR + Marketing at 530-550-2252.

Ticket prices are is $40 in advance ($45 day of) available at http://www.TruckeeWineWalk.com now, which includes wine tastings with more than 30 wineries, five food tickets, program/passport and a goodie bag.

The Downtown Truckee Wine, Walk & Shop is a fundraising event produced by Switchback Public Relations + Marketing, Inc.

For more information visit http://www.TruckeeWineWalk.com.