Lodging group wants a Measure Z replacement | TahoeDailyTribune.com
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Lodging group wants a Measure Z replacement

The South Lake Tahoe Lodging Association’s formation of a business improvement district to fund tourism efforts is progressing, with a proposal expected back to the group by April.

The association, which meets the second Thursday of the month, has hired Sacramento consultant Downtown Resources to form a “positive vote” BID, association President Jerry Bindel said. The group received an update last week on the progress. The lodging district is intended to support marketing efforts spearheaded by the Lake Tahoe Visitors Authority and South Lake Tahoe Chamber of Commerce.

The process may cost about $20,000. That funding source has not been identified.



The legal document will need approval from all lodging properties in the city and the local government, which is undergoing work to disband its Tourism Promotion Business Improvement District. The TPBID’s 11-member board voted to dissolve after reaching an impasse.

The Lodging Association’s BID would take effect in Nov. 1 once Measure Z expires. The ballot measure, passed by voters in 2002, earmarked $1.50 per room per night that hotels charge their guests to the city’s general fund. The estimated $1.1 million collected in a year would go to the two local marketing arms.




The issue came to light when the chamber and LTVA received reduced city subsidies amounting to $753,000 over a two-year period.


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