LTVA looks at budget, special events |

LTVA looks at budget, special events

Sally J. Taylor

The Lake Tahoe Visitors Authority Board of Directors on Thursday will consider its budget for 1999-2000, how to spend it and how to decide what special events to fund with future budgets.

The meeting is scheduled for 3 p.m. at Embassy Suites Resort.

The Marketing Committee has been working on guidelines for special event funding. The full board will consider the proposal, which includes specific criteria and deadlines “to tighten up gray areas, ,” said LTVA Director Terry LeBan.

“I’m proud of the fact we’ll have special criteria and a policy,” LeBan said. “It will be possible to hear all requests prior to out budgeting process.”

The budget for the next fiscal year that begins Oct. 1, 1999 is in its final stages.

The board will also consider a proposed $2.9 million budget that includes $75,910 more that the previous budget largely due to additional funds expected from additional room tax revenue from the city of South Lake Tahoe and Douglas County.

“That’s without the cooperative moneys (from private business participation in various programs,” LeBan said. “We’ll be piling that on top of (this revenue).”

Expenses include about $365,942 for administration, $110,500 for public relations, $80,000 for sales, $700,120 for marketing, $1.8 million for advertising, and $22,000 in depreciation.

The expenditures up for consideration include a $10,000 increase in the public relations budget, the first increase in several years, and a $30,000 increase in the Internet budget, which has burgeoned as an advertising venue in recent years.

The board will also consider new guidelines for special events grants.

For more information, contact the LTVA office at (530) 544-5050.

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