LTVA makes deposit on Lake Tahoe Visa card |

LTVA makes deposit on Lake Tahoe Visa card

A Lake Tahoe Visa credit card sounds like a good idea to the Lake Tahoe Visitors Authority Board of Directors.

The board on Thursday approved the release of its mailing database to First USA Bank and Destination Marketing, Inc. and to set aside $2,500 to promote card membership.

“The five-year marketing partnership is the important part of this project as far as we’re concerned,” said LTVA Director Terry LeBan.

The card program is proposed as a partnership between the bank, promoters and the South Lake Tahoe Chamber of Commerce. The chamber would receive a portion of the card profits.

The chamber, which has not yet given final approval for the program, has asked other business organizations to participate by adding their mailing lists to the database in exchange for access to the card holder database.

Should the card become a reality, the chamber hopes to take advantage of the LTVA’s marketing expertise and creative “look” to promote the card.

Incentives for card holders to use the card at South Shore businesses are built into the program.

In other business:

The board took a long-term view of its goals and marketing plans in preparation for the development of the 1999-2000 marketing plan, which begins in October.

No major changes are expected.

“(The discussion) was mostly redefining everything, where we’ve been, and fine-tuning to carry on in the same direction,” LeBan said.

The biggest request from the board was to create a situation analysis. The board felt a definition of program needs and solutions would better bridge the gap between the broad-based strategic plan, and the specifics of the marketing plan.

The analysis and adjustments to the documents will be brought to the board for approval at the May 27 meeting.

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