LTVA selects programs manager
Artist and marketing professional Guy Joy is the new programs manager for the Lake Tahoe Visitors Authority.
He replaces Terry LeBan who worked as interim director of the bistate tourism organization from December until her official appointment in April.
The board announced Joy’s appointment on Wednesday.
“Guy certainly is as qualified a person as we could have asked for,” said LTVA board member Bill Chernock. “His agency background covers everything we do at a very competitive level.”
Joy, 50, moved to the South Shore in September but has been a frequent visitor. As a watercolor artist with work at Lake Tahoe Community College, the Tallac Historical Site and Ski Run Marina, he considers Lake Tahoe “inspirational.”
“I always loved coming up here,” he said. “I wanted the opportunity to use my skills to contribute directly to the support of the community I lived in.”
As program manager with a $35,000 salary, Joy will oversee the LTVA Sales Committee and supervise those LTVA efforts in sales, marketing and advertising that require private sector participation. Those programs include organizing trade shows, putting together promotional packages, and involving businesses in cooperative advertising ventures.
In addition, Joy will work with the LTVA’s public relations firm, Weidinger Public Relations, to handle requests for information and materials.
Joy’s credentials include a bachelor’s degree in fine arts from California College of Arts and Crafts and a certificate of marketing and executive education from the University of California, Berkeley.
His advertising experience includes time as marketing and creative services manager for Time Warner, publishers of Sunset Magazine, and director of marketing and public relations at the University of Berkeley Extensions program.
Most recently, Joy worked for Charter Advertising in South Lake Tahoe, and helped produce the recently released lakewide events and entertainment brochure, which is a joint effort of the LTVA, North Lake Tahoe Resort Association, the Lake Tahoe Incline Village/Crystal Bay Visitors Bureau and Nevada Department of Tourism.
“The special events brochure replaced at least two pieces, maybe three,” Joy said.
Working with the LTVA, Joy said, “I hope to build cooperation all around the lake and be more efficient and effective with marketing resources and building an image to the outside world of one lake with a lot to offer.”
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