LTVA stresses it’s goal to help ‘sustain’ events
The marketing arm of the Lake Tahoe Visitors Authority has recommended its board approve a scaled-down $116,500 budget for nine South Shore special events in 2002.
The board is scheduled to meet July 26 at the LTVA office on Ski Run Boulevard. If it accepts the marketing advisory committee’s suggestions made Friday, about half the events will receive what their planners requested.
Committee members recommended Sierra-at-Tahoe, Heavenly Ski Resort, the Institute of Mountain Photography and the Tahoe Rim Trail get $33,000, $30,000, $5,000 and $2,500 respectively.
The Lake Tahoe Marathon is slated to receive $15,000, a third less than what organizer Les Wright asked for. The Lake Tahoe Pioneering in Film Festival may get $15,000 of the $35,000 director Denise Sloan requested.
For the Valhalla Arts & Music Festival and Renaissance Festival, the committee suggested $6,000 and $10,000 in funding, respectively, instead of the $12,000 and $15,000 organizer Carol Spain had asked for.
J.T. and Linde Ravize’s request to fund their trip to Washington, D.C., was switched to a public relations budget request, deleting $5,000 from the marketing budget request list.
The marketing recommendations follow presentations made before the committee last month.
Upon approval by the board, the marketing committee will submit a few requests of its own.
Tackling what committee member Bill Chernock referred to as fundamental errors in planning, the committee decided to next year ask organizers to consider lining up sponsors and events coordinators. They also want event organizers to hone their grant-writing skills and show a return on investment.
“We don’t want to threaten them. We just want to do our job,” said Chernock, who handles the marketing for the M.S. Dixie II at Zephyr Cove. “This is about growing events, not sustaining them.”
Committee member Barry Phillips, Harrah’s Lake Tahoe director of marketing, suggested planners remember the money is best used in marketing efforts, not as operational funds.
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