LTVA to consider marathon funding |

LTVA to consider marathon funding

by Sally J. Taylor

The Lake Tahoe Visitors Authority Board of Directors will consider running with the Lake Tahoe Marathon during its monthly meeting on Thursday.

The meeting is scheduled to begin at 3 p.m. at Lakeside Inn & Casino.

Marathon promoter Les Wright requested $40,000 from the visitors authority for television coverage, a winners’ purse and management costs.

The LTVA Marketing Advisory Committee will recommend the organization contribute the television portion at $15,000.

In other business:

n The board of directors will take a look at an analysis prepared by Carl Ribaudo of Strategic Marketing Group. The analysis is considered a bridge between the LTVA’s long-range strategic plan and preparation of the yearly marketing plan.

n The board will also discuss a multi-year management agreement for the Celebrity Golf Championship proposed by Sports Marketing & Television International, which co-owns the event with NBCSports.

The LTVA has managed the golf championship on yearly contracts. American Century Investments’ five-year contract as the name-sponsor of the event prompted the campaign to develop a local multi-year contract.

The LTVA wants to secure an elusive multi-year funding commitment before committing itself to such a long-term contract. The Tahoe-Douglas Visitors Authority, which provides a large portion of funding to the LTVA, determined earlier this month that it was prohibited from entering agreements covering more than one fiscal year unless the entire funding for the period was set aside in a single year.

The city of South Lake Tahoe is the second primary funding source. City Council representatives historically fund the LTVA on a year-to-year basis.

n The LTVA board will consider participating in a joint international marketing program with Ski Lake Tahoe, the state of California and the North Lake Tahoe Resort Association. The LTVA’s portion of the three-year program would be $20,000.

For more information, contact the LTVA office at (530) 544-5050.

Who: Lake Tahoe Visitors Authority Board of Directors

When: Thursday, 3 p.m.

Where: Lakeside Inn & Casino

Contact: (530) 544-5050

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