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LTVA to consider marketing dollars for airport promotion

Sally J. Taylor

The Lake Tahoe Visitors Authority Board of Directors on Thursday will consider whether to participate with the city in funding a marketing program to attract and retain commercial air service to the Lake Tahoe Airport.

Vesta Rea of Vesta Rea & Associates, which the city council approved to conduct the search, will present the plan and explain other airport options to the LTVA board.

The meeting begins at 4 p.m. at Lakeside Inn & Casino.



“This is not a study, it’s for action,” board member Bill Chernock told the Tahoe-Douglas Chamber of Commerce on Tuesday. And “it’s not coming from the marketing budget.”

The city council has approved the contract, not to exceed $81,500, with Vesta Rea & Associates to solicit a major airlines to service the airport. The city has asked that the LTVA pay for the airport promotion because commercial air service is expected to boost tourism on the South Shore.



Chernock said the proposal is to transfer to the program $81,000 from the LTVA contingency fund which, according to a recent audit, is based on 1980s staffing levels and over-budgeted.

Also on the LTVA agenda is consideration of a revised budget for 1998 based on funding approved this earlier this month by the Douglas County Board of Commissioners. The LTVA has been operating on a preliminary budget since its fiscal year began in October.

Other items on the board of directors agenda include discussion and possible action on revisions to its trade show participation policy; whether to oppose, because of the similarity, the name change being considered by the Incline Village/Crystal Bay Convention & Visitors Bureau to Lake Tahoe Visitors Bureau; a change to the day and time of the monthly LTVA board of directors meetings; as well as numerous informational updates.

For more information, call the LTVA at 544-5050.


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