LTVA to critique itself at upcoming meeting
The Lake Tahoe Visitors Authority will scrutinize itself on Thursday during a joint board of directors and Marketing Advisory Committee workshop.
The workshop and board meeting begins at 1 p.m. at the Lakeside Inn & Casino and is expected to last about two hours.
“It’s a forum for us, so the (board and committee) can have an unregulated discussion about everything we do,” said LTVA Director Terry LeBan. “To look at here’s what we’re doing and these are the weak spots.”
The organization will analyze, and possibly adjust, the LTVA’s strategic plan, approved in 1997 to chart the authority’s direction through 2001, as well as the marketing plan for 1999-2000.
Using the strategic plan as a guideline, the marketing plan “is pretty much the same every year if we’re staying on track,” LeBan said. “All the marketing plans have to have some flexibility.”
Besides examining whether the LTVA is on track, LeBan expects discussion on what the board and committee would like to see in the marketing plan that’s not currently being addressed.
The discussions are expected to lead to refinements that would be brought back to the board for approval in May.
Besides the workshop, the board will consider additional participation in the Tahoe Visa credit card proposed by First USA Bank and the South Lake Tahoe Chamber of Commerce.
The board will consider releasing the LTVA’s database for card promotions and setting aside $2,500 for possible creative costs.
For more information, contact the LTVA office at (530) 544-5050.
Support Local Journalism
Support Local Journalism
Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
SOUTH LAKE TAHOE, Calif. — A cold front will bring increasing winds, some possible rain and snow, and dangerous fire weather to the Lake Tahoe Basin starting on Sunday.