LTVA to critique itself at upcoming meeting |

LTVA to critique itself at upcoming meeting

The Lake Tahoe Visitors Authority will scrutinize itself on Thursday during a joint board of directors and Marketing Advisory Committee workshop.

The workshop and board meeting begins at 1 p.m. at the Lakeside Inn & Casino and is expected to last about two hours.

“It’s a forum for us, so the (board and committee) can have an unregulated discussion about everything we do,” said LTVA Director Terry LeBan. “To look at here’s what we’re doing and these are the weak spots.”

The organization will analyze, and possibly adjust, the LTVA’s strategic plan, approved in 1997 to chart the authority’s direction through 2001, as well as the marketing plan for 1999-2000.

Using the strategic plan as a guideline, the marketing plan “is pretty much the same every year if we’re staying on track,” LeBan said. “All the marketing plans have to have some flexibility.”

Besides examining whether the LTVA is on track, LeBan expects discussion on what the board and committee would like to see in the marketing plan that’s not currently being addressed.

The discussions are expected to lead to refinements that would be brought back to the board for approval in May.

Besides the workshop, the board will consider additional participation in the Tahoe Visa credit card proposed by First USA Bank and the South Lake Tahoe Chamber of Commerce.

The board will consider releasing the LTVA’s database for card promotions and setting aside $2,500 for possible creative costs.

For more information, contact the LTVA office at (530) 544-5050.

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