LTVA wants to join marketing plan with TDVA | TahoeDailyTribune.com
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LTVA wants to join marketing plan with TDVA

by Sally J. Taylor

Representatives from the Lake Tahoe Visitors Authority tonight will ask the Tahoe-Douglas Visitors Authority Board of Directors to get behind its 1998-1999 marketing plan.

The bistate LTVA is also hoping for a long-term funding commitment from the Nevada-side agency to keep moving forward the marketing plan developed last year with input from the community including the TDVA marketers.

“We want their business plan to compliment the community plan,” LTVA Executive Director Terry LeBan said. “Then we’ll have one master plan” to promote the south shore.

The TDVA meeting begins at 6 p.m. at the Douglas County Administration Building at 175 U.S. Highway 50 east across from Kahle Drive.

Also on the agenda for the monthly TDVA meeting are updates on the Labor Day Lake Tahoe Celebration, advertising at the Reno/Tahoe International Airport and the status of sponsorships for television coverage of the Lake Tahoe Marathon.

The LTVA, incorporated in 1986, is a bistate agency charged with promoting tourism on the south shore of Lake Tahoe. The primary revenue for its programs comes from room taxes collected and allotted to the LTVA by the city of South Lake Tahoe and Douglas County.

The TDVA is the newcomer, created by the Nevada Legislature in July 1997, to manage Douglas County funds earmarked for tourism promotions.

Those funds include a 1 percent increase in the county room tax that became effective in October 1997. Beginning in July 1999, Douglas County is mandated to begin transferring, over a period of as much as 11 years, room tax revenue now used for county services to tourism promotions. Except for the 1 percent room tax increase, most of the TDVA’s revenue remains a future expectation.

That leaves the TDVA in an interim period in terms of the revenue it will eventually manage and the LTVA in a nebulous period for its own revenue, making long-term planning difficult.

Once the transfer is complete, it is expected to substantially increase the dollars available to promote tourism on the South Shore, but it will take patience to get there, LeBan said.

“We just want to get our two plans working in tandem,” she said. “We’re looking for a promise for the future.”

Tahoe Daily Tribune E-mail: tribune@tahoe.com

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