LTVA will make video about redevelopment
The Lake Tahoe Visitors Authority Board approved $20,000 for a redevelopment video and presentation project at its meeting Tuesday.
Running five to eight minutes, the video will be designed to educate the community and other areas about redevelopment.
“We have had overwhelming support to get the word out,” said Chairman Jim Rafferty. “Now it’s time for the community to step up behind redevelopment and sell this thing.”
Using marketing funds usually spent on mail pieces, the video will be seen at trade shows, access channels and the Internet, and copies will be issued to businesses which could show the video to visitors.
“This message should embrace all interests and cut through the ‘milquetoast’ ,” said Executive Director Terry LeBan. “We need to lead in a fashion that benefits all members of the LTVA.”
The board also approved $5,000 to participate once again in the annual Reno/Tahoe Golf Media Tour.
“We are trying to expand the market and sell Tahoe as one of the leading golf destinations in the West and show what we have to offer,” said Phil Weidinger. “We’re hoping to get golf sponsors to offset costs.”
In other action, the Internet committee is working on a separate section on virtualtahoe.com, which will allow members of the Lodging Association to each have their own page for reservations. Each month. 120,000 users access virtualtahoe from 578 different Web sites.
Although it was a slow month in January for tourism, February sales were up, primarily due to the large amount of snowfall.
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