LTVA will make video about redevelopment | TahoeDailyTribune.com
YOUR AD HERE »

LTVA will make video about redevelopment

The Lake Tahoe Visitors Authority Board approved $20,000 for a redevelopment video and presentation project at its meeting Tuesday.

Running five to eight minutes, the video will be designed to educate the community and other areas about redevelopment.

“We have had overwhelming support to get the word out,” said Chairman Jim Rafferty. “Now it’s time for the community to step up behind redevelopment and sell this thing.”



Using marketing funds usually spent on mail pieces, the video will be seen at trade shows, access channels and the Internet, and copies will be issued to businesses which could show the video to visitors.

“This message should embrace all interests and cut through the ‘milquetoast’ ,” said Executive Director Terry LeBan. “We need to lead in a fashion that benefits all members of the LTVA.”



The board also approved $5,000 to participate once again in the annual Reno/Tahoe Golf Media Tour.

“We are trying to expand the market and sell Tahoe as one of the leading golf destinations in the West and show what we have to offer,” said Phil Weidinger. “We’re hoping to get golf sponsors to offset costs.”

In other action, the Internet committee is working on a separate section on virtualtahoe.com, which will allow members of the Lodging Association to each have their own page for reservations. Each month. 120,000 users access virtualtahoe from 578 different Web sites.

Although it was a slow month in January for tourism, February sales were up, primarily due to the large amount of snowfall.


Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


News

California re-opens enrollment for health insurance coverage

SACRAMENTO, Calif. (AP) — California on Monday re-opened enrollment for its state health insurance exchange, hoping more people will buy coverage now that the federal government is offering new assistance that could lower monthly premiums by $1,000 or more in some cases.



See more