LTVA will talk about phones, planes |

LTVA will talk about phones, planes

A central reservations progress report is among the topics up for discussion on Thursday at the Lake Tahoe Visitors Authority Board of Directors meeting.

The meeting is scheduled to begin at 3 p.m. at Harrah’s Lake Tahoe.

The North Lake Tahoe Resort Association, which manages LTVA’s 1-800-AT-TAHOE reservations number, will summarize its fiscal year that ended June 30.

The association took over the reservations line in December of 1997 from BASS Tickets.

In other business, the board will consider funds for two advertising campaigns to support new air service at the Lake Tahoe Airport. Allegiant Air and Tahoe Air each began scheduled flights in June.

The board will consider an allocation of $15,000 toward a $40,000 newspaper campaign. Participation from the airlines and other businesses and organizations interested in air service is expected to make up the difference. The advertisements are planned to appear in August and September in a selection of Southern California newspapers.

The LTVA is also being asked to contribute $30,000 to a $203,500 radio and Internet advertising campaign. Targets include radio stations in the South Bay Area and Southern California and banner ads on several travel Web sites.

For more information, contact the LTVA office at (530) 544-5050.

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