Marketers like the blues | TahoeDailyTribune.com

Marketers like the blues

Susan Wood, Tahoe Daily Tribune

Those with a stake in how Lake Tahoe is marketed, or others who have a penchant for the color blue, may want to attend the Lake Tahoe Visitors Authority meeting today at 3 p.m.

It will be held in the convention center area of the Horizon Casino Resort.

The board may decide on the creative portion of an advertising campaign designed to promote the assets of the lake. Speculative concepts surrounding three strategies were developed by the LTVA’s new agency, Mering and Associates, and presented to the LTVA marketing advisory committee July 12.

The agency gave the board a heads-up last month on where it was going with the overall strategy.

It proposed the LTVA should use the word blue, meaning the deep color of the lake, as the overriding theme.

Dave Mering, who runs the agency, summed up the simple conceptual idea by saying the color should represent an icon for Lake Tahoe as does the Golden Gate Bridge for San Francisco.

From there, ideas of marketing auxiliary tools appeared endless — including a Tahoe blue Crayola crayon and songs like “Blue Moon.”

The LTVA expects to switch from blue to green when it also reviews a first draft of its 2002-03 budget. Within the budget, decisions on special event funding for groups has been put off until the regular board meeting in August.

Moving to other money matters, the LTVA plans to come out of closed session to report on its civil and criminal case against former Executive Director Terry LeBan. She’s accused of bilking the agency out of at least $70,000 in public funds.

LeBan pleaded no contest in the criminal case. Her sentencing hearing is scheduled next month.


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