Measure L foes pack most cash |

Measure L foes pack most cash

William Ferchland

With a single donation, one group that opposes a parcel tax to benefit education in South Lake Tahoe has $75,000 to spend on radio advertisements, mailers and postage.

Lake Tahoe Taxpayers Against Measure L received the contribution from its sponsor, the American Resort Development Association, roughly three weeks before the April 13 election.

Campaign finance statements for groups trying to pass or defeat Measure L, a $60 parcel tax to keep programs and support staff for a financially struggling Lake Tahoe Unified School District, were submitted to the county elections department April 1. It was the last formal date for campaign disclosures, unless a contribution of $1,000 or more is given before the election. A treasurer has 24 hours to submit that kind of contribution to the county.

Measure L opponents Mike Boccadora and Jon Coupal, president of the Howard Jarvis Taxpayers Association, visited South Lake Tahoe from Sacramento on Friday. Coupal spoke on KTHO and arranged advertisements. The pair visited the South Lake Tahoe Senior Center to hand out literature and answer questions.

“What we want to see happen is the school district get their house in order then make a more fair proposal,” said Boccadora, who is working for the Lake Tahoe Taxpayers Against Measure L.

The group’s war chest dwarfs the amount raised by another similar organization, the No on “L” Committee, which had about $5,300 in coffers. It was spent on two full-page newspaper advertisements denouncing the tax. Money was collected from the Americana and Stardust vacation clubs.

The Save Our Schools-Committee for Measure L group has gathered $46,116 since its conception in early February.

According to statements, the campaign received the bulk of its donations between Feb. 29 and March 27 with $35,212 in contributions.

Donors contributing $1,000 or more during that timespan include the Walnut Creek law firm of Girard and Vinson, Barton Memorial Hospital, the California School Employees Association and the Placerville architectural group of Murray and Downs.

The largest monetary gift was from the Tahoe Valley Elementary School parents club with a $4,000 contribution.

Most of the money was spent on campaign consultants, phone banks and mailings.

– E-mail William Ferchland at

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