Middle class target of new coalition | TahoeDailyTribune.com

Middle class target of new coalition

Do something to stop the South Shore’s shrinking middle class. That’s the mission of an organization formed by about 60 residents.

The group, Tahoe Tomorrow, has a steering committee and has outlined its vision, which it unveiled Wednesday to the Governing Board of the Tahoe Regional Planning Agency.

Lew Feldman, an attorney, and Carl Ribaudo, a marketing expert, made the presentation. Feldman said the committee will be expanded into a board of directors, which will hire a paid executive director by January.

“We’re at a very interesting point for a resort community,” said Feldman, a South Shore resident for 25 years. “It’s not too late for us to intervene and make positive changes that avoid further reduction of the middle class.”

n Feldman handed out a packet that outlines the vision of the group to the Governing Board. It states, in part :

“For the South Shore to prosper, more employees must earn higher incomes. We can expand the middle class by creating a multidimensional, diversified economy to provide steady employment with opportunities for advancement and even out the seasonal cycles characteristic of the tourist industry.”

n Some strategies listed in the packet include: training a new generation of leaders, expanding and extending redevelopment, developing a non-tourism economic development plan and capitalizing on eco-tourism marketing to attract visitors who are environmentally sensitive.

Tahoe Tomorrow has met in various incarnations more than a dozen times since it first convened in May. Its next meeting is expected in November when the first draft of a plan to implement the group’s vision will be presented.

— Gregory Crofton can be reached at (530) 542-8045 or at gcrofton@tahoedailytribune.com

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