NBC executive says tourney a long-term fit
July 17, 2009
As the 20th American Century Championship begins today, there is the comfort for the community of knowing the event isn’t going anywhere at least through 2012.
American Century Investments, NBC and Edgewood Tahoe Golf Course are under contract to collectively hold the 54-hole celebrity tournament for the next three years.
Jon Miller, NBC’s executive vice president of programming, said that the two-decade-old championship should remain at the same venue well beyond the current contract.
“I think it’s going to last a long time,” Miller said. “I don’t think there is any other place in the country that is more perfect to hold this event. A lot of events don’t make it this long. It’s a real credit to this community.”
NBC has televised each of the championships.
“I think it’s going to be one of those things that’s going to be around a long time after I’m gone. Hopefully my kids will come out and their kids will come out.”
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Title sponsor American Century has given the championship stability after the event’s first major sponsor – American Isuzu Motors – ended its association with the event in 1998. The Kansas City, Mo.-based investment company manages roughly $75 billion in clients’ assets.