Nearly $90,000 spent to defeat Measure L in April 13 election |

Nearly $90,000 spent to defeat Measure L in April 13 election

William Ferchland

In the end, three groups jockeying for position on Measure L spent at least $137,000 in mailers, advertisements and postage.

The final campaign contribution statements were due April 12 to the county elections department for donations of more than $1,000.

The two opposition groups used at least $89,530 to defeat the measure that would have charged an annual $60 per parcel for education in Lake Tahoe Unified School District.

The majority of Measure L’s opponents represented the resort industry. Resorts would have seen huge increases in their tax bills since weekly time-share owners would have been taxed.

The Lake Tahoe Taxpayers Against Measure L benefited from strong ties to the American Resort Development Association and the Howard Jarvis Taxpayers Association.

The group used $75,000 – the most among the three organizations – donated March 24 by the resort association.

The biggest final push might have come from the No on “L” Committee, which was headed by Ed McCarthy and his daughter Jan. Both manage the Americana and Stardust vacation resorts.

The two raised $9,249 in the first week of April, which was spent on 11 newspaper advertisements a few days before the April 13 election. The amount was nearly twice the $5,282 raised in March.

The $9,249 was donated in segments by the Beachcomber Inn Vacation Membership Association, Americana Vacation Club and the Stardust Vacation Club.

In contrast, the Save Our Schools Committee gathered $1,121 from the parent-teacher organization at Al Tahoe Elementary on April 5. The proponent organization raised at least $47,237, according to campaign documents.

In related news, officials at the El Dorado County Elections Department certified Measure L’s results Thursday morning. The official count was 3,652 who voted for it, or a 55 percent approval mark. It needed 66.7 percent of the vote to pass. Approximately 2,976, or 45 percent, voted against the measure. The official turnout was 49.3 percent of the district’s 13,457 registered voters.

– E-mail William Ferchland at

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