Nevada steps up tourism marketing |

Nevada steps up tourism marketing

A summertime promotion by the Nevada Commission on Tourism marks the first time the agency has sold packages directly to visitors. It appears to be paying off.

The commission this month kicked off an advertising campaign in which it’s selling vacation packages – including hotel rooms, golf, shop-and-dine experiences, ATV adventures and the like – directly to visitors.

It’s a departure from the state’s usual tourism advertising, which has been brand-oriented and left the direct selling to individual properties. “In this economy, we can’t just tell people how great Nevada is,” said Bethany Drysdale, an NCOT spokeswoman. “We have to offer them something of value.”

About 150 hotel properties have signed on. All of the packages they offer aren’t available on other Web sites, such as Expedia, and some of them are offered exclusively through the Nevada Commission on Tourism Web site,

Drysdale said traffic at doubled within the first couple of days after the campaign was rolled out.

Northern Nevada packages include a Shakespeare-and-golf offering developed by Grand Sierra Resort, Lakeridge Golf Course, the Resort at Red Hawk and the Lake Tahoe Shakespeare Festival.

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