Nevada woos neighboring business
The Silver State is looking for gold in California.
The Economic Development Authority of Western Nevada has launched an advertising campaign to draw gold-star business across the border from California.
“Why Nevada,” created by Reno-based KPS/3 Advertising, eMarketing and Public Relations, capitalizes on California’s energy crisis to boost the industrial base in the northern section of the state.
“Our economic health is strongly enhanced by a vibrant economy in California. We consider our region a natural extension of California for forward-thinking industry,” said Chuck Alvey, the authority’s chief executive officer. “Northern Nevada offers the ability to stay tapped into a rich pool of resources in California while escaping the barriers to business. While this is not a new message, California’s power crisis gives it greater urgency.”
This business lure is not new to other states either.
The state of Utah has recently met with California companies planning to open new plants and expand their offices in the hopes they would relocate to a state with fewer building restrictions, cheaper property and a more reliable source of energy.
“Why Nevada” plays business hardball in that it also explains why some companies have already relocated or added divisions to Northern Nevada.
Print ads appeared in northern California magazines and newspapers this week, and an ongoing direct mail campaign will accompany the ads.
In addition, the advertisements direct visitors to http://www.Whynevada.com, a Web site that outlines the key benefits of living and working in northern Nevada.
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