New Alpine County chamber head touts area
Expect to hear more from Alpine County.
Bob Anderson, the newly appointed executive manager of the Alpine County Chamber of Commerce, wants others to know about all the outdoor opportunities in California’s least populated county.
“It’s my hope to increase awareness of just what Alpine County has to offer. For instance, it has a lot of fishing opportunities that are different than what Tahoe has to offer,” said Anderson, who has extensive promotional experience including getting the first Labor Day Lake Tahoe event off and running.
As executive manager of the Alpine County Chamber of Commerce, Anderson will manage the various programs and activities of the countywide organization. The county’s 767 square miles of the Sierra Nevada range includes the communities of Markleeville, Woodfords, Hope Valley, Kirkwood and Bear Valley.
Besides fishing, Anderson expects to step up the promotions of Alpine Counties numerous unique resorts and restaurants. Alpine County offers visitors a variety of recreational activities including alpine and Nordic skiing and snowmobiling in the winter; and fishing, camping, hiking, backpacking, horseback riding, mountain biking and whitewater rafting and kayaking in the summer.
State Route 88, which runs from Stockton to Nevada, provides an alternative to U.S. Highway 50 that Anderson plans to take advantage of.
Even though the county has too small of a bed-base for a destination resort, he said, “I hope people will stop over on their way through to Lake Tahoe or Nevada.”
Anderson plans to make sure day visitors have plenty of to do by increasing the visibility and number of events. Currently, the 17-year-old Markleeville Death Ride is the largest non-competitive ride in the country, he said. The area also has a rich historical heritage both from the Native American populations and immigrants that’s worth featuring.
And if that’s not enough to promote, the county seat of Markleeville, with its 165 residents, has a redevelopment plan to spruce itself up for the next century. The town and its hotsprings is a popular stop for day visitors.
Anderson has been involved in the tourism industry in the Lake Tahoe region for 21 years. He was formerly the director of marketing for the South Lake Tahoe Visitors Bureau and Lake Tahoe Visitors Authority, and sales and marketing manager for the Incline Village/Crystal Bay Visitors & Convention Bureau.
A graduate of the University of Nevada, Reno, Anderson has also worked in marketing positions with hotel/casino properties and has extensive experience in special events including Incline Village’s Shakespeare At Sand Harbor Festival and Native American Snow Dance, and South Lake Tahoe’s first Labor Day Lake Tahoe event. He is also a published writer and photographer, with credits in a variety of newspapers and magazines.
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