New business intro: New vodka hits shelves
Tahoe Blue Vodka, a new product, was recently launched by Tahoe Spirits, a South Tahoe-based small business. It has been on store shelves and in bars since March 1 and has been well-received by Tahoe, Sacramento, Reno, and Bay Area markets, according to a press release from the company. What sets Tahoe Blue Vodka apart from the competition is three key factors: It comes in an elegant package, the business donates a portion of proceeds to help preserve the lake, and the vodka is a blend of three fine and separately distilled vodkas formulated for maximum smoothness. Tahoe Spirits is the sole California distributor of the product, Encore Beverage of Reno handles the Nevada side distribution. Tahoe Blue Vodka is distilled by a small-batch artisan distillery in Mountain View and is currently available in most Tahoe area restaurants, liquor stores, and grocery stores.