New leader for LTVA
The seven-member Lake Tahoe Visitors Authority Board of Directors on Thursday elected Mike Weber, vice president and marketing director of Camp Richardson Resort, as the new chairman.
“I’d like to see a strong board acting (on LTVA issues) on a day to day basis,” said Weber, the South Lake Tahoe Lodging Association’s representative to the LTVA board. “What I want to make sure is that we have a very active board, not just one person moving the board.”
With a new LTVA advertising campaign preparing to enter the Orange County marketplace, Weber hopes to see other LTVA departments work together to “get heads into beds.”
“To see the sales, marketing and public relations campaigns integrated so we have one seamless campaign.”
Michael Bradford, president of Lakeside Inn & Casino and representative of the Lake Tahoe Gaming Alliance, was elected vice-chairman. Realtor Debra Howard, the South Lake Tahoe Chamber of Commerce’s representative, retained her position as secretary-treasurer.
Weber replaces Chiropractor Don Miner, who announced his resignation as chairman in July after serving in the lead position for about four years and about six years on the board.
The LTVA board chairman serves at the discretion of the board rather than for a set time.
Miner was first appointed to the LTVA board as a representative of the Tahoe-Douglas Chamber of Commerce. After his election on the Douglas County Board of Commissioners, he became its representative to the LTVA.
Miner will continue to serve on the board as the county representative.
Weber has served on the LTVA board for about one year. He declined nomination for the presidency of the lodging association in order to run for the LTVA chairmanship.
“I can do more for lodging on the LTVA board,” Weber said.
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