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New Web site for visitors

Emily Aughinbaugh, Tribune staff writer

PLACERVILLE – El Dorado County recently entered the technological realm to market its tourism opportunities in hopes of linking West Slope and South Lake Tahoe businesses.

In September, the Board of Supervisors allocated $118,000 to set up a Visitors Authority for the county, complete with a tourism Web page.

The Visitors Authority Web Site offers a county calendar of events, consultation in event planning, lodging and dining options, outdoor and indoor entertainment opportunities, and a media press release program.



Tourism Director Susan Sutton said she’s excited about the new venture and has already started cooperative marketing with South Shore businesses and those from off the hill.

Sutton set up a marketing strategy between Apple Hill and Sierra-at-Tahoe Ski Resort offering discounted ski packages if people buy a set amount of apple products from West Slope orchards.




“We really want a partnership with Tahoe,” Sutton said. “The purpose of the El Dorado Visitors Authority is to explore cooperative ventures.”

Supervisor Dave Solaro said he thinks the Visitors Authority and the Web site is a good step in bringing South Shore and West Slope interests together.

“I think it’s a benefit for the entire county to have that cooperation. I think you’ll see more of it in the future,” Solaro said. “I hope that the Lake Tahoe Visitors Authority and the El Dorado one link to each other. That way if someone hits one they hit the other. People who stay a week at Lake Tahoe can spend a day in wine country and Apple Hill.”

Terry LeBan, executive director of the LTVA, said she thinks the El Dorado Visitors Authority Web site is a good idea and said she’s been working with Sutton to unite the two authorities.

“Any additional exposure on the Internet would be most helpful because of the multitude of information on the Web,” LeBan said.

Sutton said she is hoping South Shore businesses will join the West Slope and become members of the county authority and use its Web site to reach more people.

“It’s really a way of everybody holding hands,” Sutton said. “(The West Slope) has the attractions and (the South Shore) has the rooms. It would be a wonderful marriage.”

The El Dorado County Visitor’s Authority is hosting a welcoming reception for businesses interested in joining the authority and advertising on the county Web site, http://www.visit-eldorado.com

When: 5 – 6:30 p.m., Nov. 16

Where: High Hill Ranch in Apple Hill, 2901 High Hill Road, Placerville

Visitor Authority membership dues

Tourism business member

– Full membership – $200 (includes a complete Web site listing, profile and link to the business’ Web site)

– Basic membership – $100 (includes a line listing on the Web site)

Tourism association member

– Full membership – $500

Supporting member

– Individuals – $50

– Business – $100

Contact the Visitors Authority at (30) 642-8029 to become a member.


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