Northstar names new senior manager of communications
Northstar has announced the appointment of Rachael Woods to the position of senior manager of Communications.
Woods will focus on driving the resort’s key message for ski as well as its year-round activities; and create new outreach initiatives to reflect the Northstar California Resort brand, such as a focus on families, luxury experiences, world-class snow conditions, unparalleled guest service, and year-round activities and events, a press release stated.
Woods joins the Northstar California Resort senior leadership team with 15 years of public relations, multi-media, and regional marketing experience within the ski and snowboard industry. Previous mountains represented include Alpine Meadows Ski Resort, Homewood Mountain Resort, Soda Springs and Boreal Mountain Resort, as well as the seven-resort Ski Lake Tahoe consortium.
A native of Vermont and a graduate of Northeastern University in Massachusetts, Woods has called North Lake Tahoe home since 1997.