Letter to the editor- Tahoe radio losing voice | TahoeDailyTribune.com

Letter to the editor- Tahoe radio losing voice

To the editor:

I’m not much of a writer; in fact, I’m a broadcaster by trade. I feel compelled, however, to write to the community of Tahoe, which I hold very dear to my heart. When I moved here from “over the hill,” I took a position at the now-defunct KTHO as the morning host and general sales manager … gone. Out of desperation, I moved to KRLT and assumed the afternoon spot along with other radio duties … gone. A very dear friend of mine, a fellow broadcaster, very well known by the Tahoe listening community … gone.

Here’s my concern. Radio is a medium that is personal; in other words, almost everyone has a “jock” they listen to, relate to, laugh with, and pass time with. My beloved home of Lake Tahoe is slowly but surely losing its radio personalities. Are we really a community that doesn’t need or want local radio and the air talent that accompanies? Are we really a community that is going to accept “local radio” that’s pumped in from somewhere else? It is not my responsibility to comment -or care, for that matter – on any management practices that are leading to the inevitable loss of local radio. It’s their business, not mine. My concern is the loss of a medium loved by all of us, and that’s our town voices.

I’m deeply saddened by my inability to perform for my community, as I’m equally saddened by my fellow broadcasters’ plight. Regardless of the repercussions that may ensue from writing this to you all, I felt a need to do what I wasn’t allowed to do, and that’s say goodbye. On behalf of all the multi-talented air personalities who I’ve worked with here in our beautiful paradise, I’d also like to say thank-you very much for listening to our shows. God bless.

Justin Wright

South Lake Tahoe

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