Publisher’s Perspective: Changes to Friday Tribune (opinion)
February 11, 2018
If you saw the announcement in the Wednesday print edition of the Tribune this week, you are aware of the change that will be happening to next week's Friday edition.
For those who did not see it, here is a brief recap:
This Thursday (Feb. 8) was the last publish day of the North Lake Tahoe Bonanza, which serviced the community of Incline Village.
This coming Friday (Feb. 16), the Tribune will assume the role in servicing Incline Village with added distribution in Incline Village.
Why did we make the change? The current structure of our sister outlets (Sierra Sun, Bonanza) made it difficult to cover the entire service area of Truckee and North Tahoe economically, and as it should best be served by request of our readers. This change better positions us to provide the Incline community with more relevant news.
Most likely one of the biggest questions that is running through your mind is: Will this affect the content that is currently being created by the Tribune on a Friday? The answer is, no, it really doesn't affect it at all.
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There will not be less South Shore focused content on a Friday. However, there will be more content as a whole, geared to cover the entirety of the lake communities, which includes additional content focused on Incline Village.
I know many of you have no interest in what happens in Incline Village. That's totally fine and understandable. Just like any news content, keep reading what you do find interesting and valuable.
For our advertisers, it opens up an opportunity to reach the locals and visitors in that area as well as the same readers we are currently reaching on a Friday. Just like with content, there will be businesses that do not have a need to reach the Incline community, but for others, it's a nice option to have.
Ideally, this change will better position us as a lakewide resource. While we fully understand that each community across the lake is different, we all share a common entity in that big blue body of water. Being able to serve the local communities with relevant local news while also educating the Tahoe Basin about all the issues that affect the lake as a whole, it really does give us the best of both worlds.
Personally, I'm excited for the change. I always look at change as a catalyst for growth.
In this instance, it opens up the opportunity to learn and grow in the area of delivering content. What best resonates with our local communities? What lakewide content is the most relevant to all of our readers? How can be best tell stories that are engaging and unique to each audience and platform we serve?
Over time we'll be able to fine-tune the answers to these questions — all with the goal in giving our readers the best content possible.
Stay tuned and stay in touch. We appreciate everyone taking the time to read us.
Publisher Rob Galloway can be reached at firstname.lastname@example.org or 530-542-8046.
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