Surviving, thriving as a hair stylist
As a South Lake Tahoe native, I understand the economic challenges of businesses in small communities better than most. During the past 10 years I have worked tirelessly to establish my reputation as a hairstylist in Southern California, and was apprehensive about my decision to move home to face re-establishment of my clientele. With the support of my loving husband and family, we decided to take the plunge and move back to South Lake Tahoe. We strategically planned our move with the intent of continued happiness and success. We would achieve this first,by researching the best salon for my relocation, next developing a strategic marketing plan and lastly and most importantly, having the mindset to truly appreciate all of Lake Tahoe.
My initial research for finding a salon in South Lake Tahoe started by reaching out to my friends and family. I was referred to RAH Hair Studio by numerous long-time locals and business owners, which spurred an immediate interest. After my initial meeting with RAH owner, Angie Zajic, I knew that our core values aligned and it would be a great opportunity that I could not pass up. I am constantly given opportunities to learn and grow at RAH, and take great pride in the gratification of my clients.
Upon moving home, I knew I needed to develop and implement a deliberate strategic marketing plan. I received support and feedback from my family and friends, which resulted in a comprehensive marketing plan ready to be implemented. My plan included social media, attending and participating in community events, breaking into the wedding hair industry, and most importantly, developing personal rapport and relationships with my clients and community.
Finally, I am grateful and excited to return home with my husband, and am able to appreciate the beauty and peace that Lake Tahoe offers each day.
Living in San Diego made me value all aspects of small community life that I took for granted growing up here. My love of outdoors, snowboarding, hiking, and paddleboarding can now be part of our lives every day, rather than rushed holidays and weekends. I am blessed and proud to share Lake Tahoe’s beauty, community traditions and history I grew up with in my hometown with my husband as we start our family here.
Are you nervous about starting a business in Tahoe? It is a scary path for most, but I can attest that planning ahead and creating a strategic plan appropriate for the Lake Tahoe infrastructure can help you succeed. It is not impossible, and it is worth the hard work when you can reap the benefits of enjoying such a beautiful place with peace of mind.
Angie Lukins Ricci is a hair stylist at RAH Hair Studio. RAH Hair Studio is located at 2572 Lake Tahoe Blvd., Suite 4. Contact her at 530-541-4761.
Tahoe Regional Young Professionals strives to connect the next generation of Lake Tahoe through networking, professional development and volunteer opportunities. Contact TRYP by visiting TahoeTRYP.org or via email at TahoeTRYP@gmail.com.
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