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Organization on LTVA agena

by Sally J. Taylor

The Lake Tahoe Visitors Authority Board of Directors Thursday will discuss how to better organize staff and target its funds.

The board will meet at 3 p.m. at Harveys Resort Hotel/Casino for its monthly meeting postponed from March 26.

Since the resignation of former LTVA executive director Ron Spellecy in December and the appointment of Programs Manager Terry LeBan as interim executive director, LeBan has been juggling both jobs.

On Thursday, the board will consider extending the title of executive director to LeBan and decide whether to seek a new person for the position of programs manager.

“From a credibility standpoint, that makes a lot of sense for her and for us as a community,” said board Chairman Mike Weber, the managing director of Camp Richardson Resort.

The salary range for a LTVA executive director is $50,000 to $75,000. LeBan’s salary is expected to be at the lower end of that range.

Even with a raise and a new employee, LTVA would spend 11 percent of its total budget on administration compared to a national average of 32 percent for similar organizations, Weber said.

The board also will look at the LTVA’s fund balance policy.

In recent months, $150,000 of a $250,000 unrestricted LTVA fund has been tapped for a variety of promotional programs. The fund was created in 1991 with money from an advertising campaign and has been maintained as a reserve fund for special event promotions.

Another restricted fund with $285,750 is held in reserve for emergency operational costs such as the disbanding of the LTVA. The amount in the restricted fund is based upon larger staffing levels before a drastic staff cut about six years ago.

Since the purse strings opened on the unrestricted account, the board has been considering just how much reserve fund is enough.

“We don’t want to be an organization sitting on a lot of money that could be used to benefit the community,” Weber said. “On the other hand, we don’t want to be irresponsible (and unable to meet commitments), either.”

Other items on the agenda include possible adoption of a new policy for the selection of members of the LTVA’s sales and marketing committees; whether the board should reimburse the North Lake Tahoe Resort Association for a December press conference; and an update on activity on the LTVA’s central reservations number that is now managed by the NLTRA.

For more information, call the LTVA at 544-5050.

Tahoe Daily Tribune E-mail: tribune@tahoe.com

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