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Our Town: Former SLT mayor at home on slopes, baseball diamond

Jim Grant / Tahoe Daily TribuneBrooke Olivares-Laine is a former mayor of South Lake Tahoe.
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A true South Lake Tahoe native, Brooke Olivares-Laine was the sixth baby born at Barton Memorial Hospital when she entered the world on Feb. 20, 1964. She also graduated from South Tahoe High School.

After receiving a bachelor’s degree in economics from the University of California, Santa Cruz, in 1986, she completed a one-year internship as a legislative analyst for the Commission on the Status of Women in Sacramento. In 1987, she started programming and monitoring the ATM network at Golden Credit Union and worked her way up to manager of the VISA department.

Olivares-Laine married Jose Olivares in 1991, and they have two sons, Nikolas, 17, and Matthew, 16. When the couple learned they were expecting their first child, they decided to move back to South Lake Tahoe for the lifestyle that the area affords.



For the past 18 years, Olivares-Laine has been president and general manager of Laine Photolabs, Inc., a family-owned business that specializes in school portraits and sports photography. She does everything from arranging schedules and shooting to processing and sales. In addition, she recently began working as a customer-service representative at Bank of the West.

She enjoys all outdoor activities, especially with her family, friends and dog, Pepper. She is a downhill skier, hiker, mountain biker and runner, and she participated in a half-marathon this year.



Olivares-Laine is actively involved in the community. She was mayor of South Lake Tahoe in 2002, is past president of the Lake Tahoe Educational Foundation and Soroptimist International of South Lake Tahoe, is a member of the Barton Memorial Hospital board of directors, and is a co-chair of Our Community – Our School Food Fest fundraiser for public education.

She also is involved in her sons’ activities. She has coached Little League and Babe Ruth baseball and is the only female Babe Ruth manager at Tahoe.

Here’s how she answered the Tribune’s questions:

“The economy on all levels – locally, nationally and worldwide. Unfortunately, those with considerable influence over money, whose intentions are self-serving, have caused economic instability and uncertainty.”

“I’m reading two books right now. One is ‘Out of Iran,’ about an American woman who married an Iranian and her struggle to get her child out of the country after her husband is killed. Also, ‘Middlesex,’ the story of incest in the old world and a Greek family who was forced to immigrate to the United States.”

“I don’t have a favorite song. I enjoy almost all kinds of music, but I prefer the kind where you can understand the words. Today’s music makes me want to bang my head against the wall.”

“If there was something else I wanted to do, I would do it. I’m one of those people who is willing to embrace new challenges – even if that requires starting at the bottom.”

“The person I most admire is my mom. I admire her strength, her thirst for knowledge and her integrity. Her support and her genuine love for me has been the backbone of who I am today.”

“Let me think about this. It would be Sarah Weddington, the lawyer who successfully argued Roe v. Wade at a time when it was not popular to do so – but it was right. I admire her for her willingness to argue successfully for a woman’s right to choose.”

“I would not marry Bill Clinton or Tom Cruise. All others should submit their offers in writing by Feb. 28 to be in the running. Seriously, I’m not looking for a new husband. I’m very happy in my marriage.”

“I know for sure that it is important to learn from the past – particularly our mistakes. That makes us stronger. I would love to have the knowledge to cure all cancers. That would be phenomenal.”

“There is no question – I would take a toothbrush and toothpaste.”


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