Parade benefits Christmas Cheer
The second annual Holiday Parade was held Saturday in South Lake Tahoe.
The parade, produced by Golden Bear Events, began at 3 p.m. at Ski Run and Pioneer Trail, proceeded down Ski Run Boulevard to Highway 50, then turned west toward the Y and ended in the back parking area of TJ Maxx. The parade was led by the South Lake Tahoe fire truck. A short gathering with cocoa and cookies was held in the TJ Maxx parking lot following the parade, partially hosted by the management team at TJ Maxx.
“It was wonderful to drive down the highway and see all the smiles, from young and old alike!” organizer JoAnn Conner stated in an email. “It was an honor to be able to do something free for the community to enjoy — made all the work worth the time and energy!”
This year’s parade was sponsored by Christmas Cheer All Year, and all proceeds benefited the charity. The charity received $462 in cash and checks, as well as several barrels of food, toys and warm clothing. The charity is still in need of donations of cash, nonperishable food items and new and gently used toys. It will conduct its holiday distribution this weekend. Christmas Cheer can be reached at 530-542-4934.