Parking for patrons at new cinema |

Parking for patrons at new cinema

Susan Wood
Jim Grant / Tahoe Daily Tribune / The South Tahoe Redevelopment Agency approved 2 1Ú2 hours of free parking in the Heavenly Village garage to cinema patrons and a cooperative agreement with merchants to provide validation.

When the Heavenly Village Cinema opens Dec. 22 patrons will be allowed 21Ú2 hours of free parking in the city-run garage.

This was the latest concession from a meeting Friday with the South Lake Tahoe Redevelopment Agency, which is also the City Council.

The other concession is validation from participating merchants agreeing to buy stickers at half price. Motorists pay $3 an hour in half-hour increments.

Under commercial use, a merchant may pay $75 in advance for 100 half-hour validation tickets. The merchants’ names will be posted between the garage and the entrance to the stores.

“It’ll be nice to offer this – especially at the discounted rate,” said Angel Sharpentier, Coldstone Creamery owner.

The shop will need to plan accordingly. On some days, the ice cream parlor sees more than 1,000 people. She’s hoping to benefit from the theater going in. The opening was delayed by five days when the concrete plant was unable to provide product in time.

Operator Jerry Herra said the cinema will be open by Christmas.

“(Dec. 22) – that’s our last day we can open,” he said.

Herra declined to comment on the agreement until he’s briefed Monday.

The cinema agreement represents a compromise between the developer’s document dictating three hours and the parking authority’s two hours of good will.

“The real key here is cooperation,” Councilwoman Kathay Lovell said Sunday. Serving on the panel’s parking subcommittee with Councilman Hal Cole, interested parties will review the policy in 90 days.

For months, the city panel has grappled with how to pay its debts on the garage and at the same time attract visitors. This includes locals, who have shied away from paying for parking.

– Susan Wood can be reached at (530) 542-8009 or via e-mail at

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