Party planning agency organizes epic Tahoe weekends for women |

Party planning agency organizes epic Tahoe weekends for women

Claire Cudahy |
Adventurette plans outdoor-inspired birthdays, girls' getaways and bachelorette parties in Lake Tahoe.
Courtesy / Brian Walker |

Picture this: You and the girls kick off your morning with a hike to the top of Cave Rock followed by yoga then a hot air balloon ride over Lake Tahoe. After a massage and facial, you get dinner at The Loft before heading to your VIP table at Opal.

This is the sort of jam-packed weekend that Erin Leigh Frederick and Justeen Ferguson, the duo behind the party-planning agency Adventurette, are cooking up for birthdays, girls’ getaways and bachelorette parties.

“Our tagline is ‘turning ordinary occasions into extraordinary adventures,’ and we think that sums up what we are trying to do,” said Frederick. “We want to make this experience for our clients as special as possible while bringing business to our local partners and just really showcasing all that Tahoe has to offer.

“We plan everything — activities, dining, lodging, nightlife, spa treatments, exercise classes, transportation.”

While pampering and nightlife are staples, Adventurette encourages women to take advantage of the unique outdoor experiences that Tahoe has to offer.

Mountain biking, SUPing (stand up paddle boarding), snowshoeing, skiing, kayaking, ATV off-roading, taking a Venetian gondola ride through the Tahoe Keys, and wine tasting on a boat ride to Emerald Bay are just some of the items clients can check off on Adventurette’s party-planning menu.

“We try to make it more adventure-based, so it’s not just your average bachelorette party where you go to the beach, go to the casinos — there’s a lot more to it,” said Ferguson.

Custom invitations, decorations, gift bags and locally-sourced goods like FATCO beauty products, Refuge Coffee and Rocket Vodka are other ways Adventurette keeps things local and unique.

Adventurette celebrated its one-year anniversary this February, and for Frederick and Ferguson — who decided to go all-in on an idea they had while hiking — it’s a dream come true.

“We came up with the name and the logo idea on that very same hike, and we just ran with it,” said Frederick.

“We get to work for ourselves and share what we love about Tahoe with other women,” added Ferguson.

For more information on Adventurette, visit or follow along on Instagram at @adventurette.

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