Pitching Tahoe to the southland
Come next spring, Tahoe tourism officials hope to welcome La-La Land to the Blue World.
The Lake Tahoe Visitors Authority’s new advertising agency took its first shot at creating the new image-building campaign Friday.
The crew of agency Mering and Associates staged the shoot at the Zephyr Cove Presbyterian Conference Center with San Francisco production company Roaring Tiger Films.
Mering’s creative director Greg Carson said he was not concerned about Friday morning’s white skies that are uncharacteristic of Tahoe.
“We knew exactly what we were going to get this morning,” he said.
Carson, who works in Sacramento, has frequented Tahoe many times.
Carson’s crew of 48, including the cast, worked on creating three television spots to air in Los Angeles in March. The quest required a cast.
“It’s whoever would jump in the lake,” Carson said.
Agency chief Dave Mering added, “and it helps if they’re attractive.”
The call of “action” sent Russell Hamby running off the conference center pier into the 65-degree water.
Alpen Sierra Coffee Co. Marketing Director Megan Waskiewicz stood bundled up and ready for her acting debut.
“I’m going to freeze my butt off,” she said.
Beyond the jumps in the lake, the crew’s two days of shooting netted scenes with a classic wooden boat cruising on Lake Tahoe.
“It’s the look of Tahoe. You know it when you see it — that natural beauty,” he said. “The idea was to make it simple.”
The simplicity shouldn’t justify the quality though. The crew was shooting on 35mm film — not videotape as in most standard commercial productions.
The creative costs and media buys represent parts of a bold new campaign that aim to cost the lake’s tourism agency $300,000 and $2.1 million, respectively. The total 2002-03 LTVA budget amounting to $3.7 million was approved by the board a little over a week ago, with a list of concessions to handle a projected shortfall. Media buy expenditures in particular could run up to $400,000 over budget.
The LTVA will actively pursue cooperative opportunities locally, regionally and nationally as well as monitor the cash-flow situation on a monthly basis.
Support Local Journalism
Support Local Journalism
Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
INCLINE VILLAGE, Nev. — Mary Ann Burford, of Sacramento, recorded her first hole-in-one last week while playing a round at the Mountain Course in Incline Village.