Sales of plates to benefit Bay area parks stall
January 5, 2010
SAN FRANCISCO – A plan to raise money to build hiking trails, expand parks and restore creeks in the San Francisco Bay area by selling specialized license plates is off to a slow start.
The proposed plate has so far only received a little more than 450 orders out of the 7,500 needed before the state’s Department of Motor Vehicles will begin producing it.
The Oakland-based California Coastal Conservancy, which sponsored the measure, has until the mid-July to get the remaining orders.
The group’s goal was to raise as much $1 million by selling plates featuring a small image of the Golden Gate Bridge for $50 a year.
State officials say other specialized license plates have also seen their sales decline, and they say the sour economy may be to blame.