Sayre returns to Tahoe
You can take the man out of Lake Tahoe, but you can’t take Lake Tahoe out of the man.
That’s essentially the story behind Skip Sayre’s post-Labor Day return to Harrah’s Lake Tahoe as vice president of marketing.
“His knowledge of northern Nevada gaming will be a valuable asset (to Harrah’s) as we build our business,” Harrah’s General Manager Joe Hasson said Monday. “It’s great to have the chairman emeritus of marketing back at the lake.”
The popular former marketing director, who logged more than 20 years in Tahoe before shipping out last October to Harrah’s sister property – the Rio All Suite Casino Hotel in Las Vegas – returns to the casino Sept. 5.
This time, Sayre will possess more responsibility.
He’ll serve Harrah’s as the vice president of marketing for both Harrah’s and Harveys Resort & Casino, which was acquired weeks ago.
“I have a great deal of respect for the historic significance of the deal,” Sayre said from Las Vegas Monday.
Sayre plans to hit the ground running, viewing the opportunity to market both casinos as putting together “a greatest hits’ package.”
He hopes to have a working draft of the casino company’s 2002 marketing plan by the end of September. His task revolves around making the marketing dollars go further.
“The immediate goal is to maintain the business and finish up the year strong,” he said.
Sayre acknowledged that 2001 has represented a tough year for gaming properties – northern Nevada in particular. He hopes to use his experience from Vegas in Lake Tahoe.
“I enjoyed the experience. Las Vegas is truly the gaming capital of the world. The level of activity and intensity of it all is certainly exciting, and I think I learned a lot,” he said. “It was a great change for us.”
Sayre’s wife, Terrie, looks forward to the move back, where friends, civic involvement and business affiliations beckon the couple. The two plan to take the real estate road again, as they sold their Tahoe house after leaving the area about a year ago.
Before going to Harrah’s in 1996, Sayre worked as the executive director of the Lake Tahoe Visitors Authority for three years. His marketing experience in Tahoe began at Del Webb’s Sahara Tahoe where he worked through that casino’s transition into the High Sierra and Horizon Casino Resort.
In another Tahoe casino transition, Bonnie Picker, Harveys’ former marketing director, is consulting for Horizon. Picker was laid off when Harrah’s and Harveys merged.
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