Serious cyclists expand business to snow sports
Come November, international travelers Dave and Sally Wieburg will venture into uncharted territory.
The Wieburgs, who opened 123 Bikes in the Round Hill Square two years ago, have agreed to lease the shop space next door to their 1,500-square-foot bike shop for ski rentals.
They hope to carry alpine, telemark and touring cross-country skis, along with snowboards, in the 1,000-square-foot space. In addition, they want to organize backcountry tours.
For now, the custom bike makers will concentrate on the cycling business — where they sell high-end road and mountain bikes made by Colnago, Moser, Olmo, Greg LeMond, Carrera and Torelli. Their bikes start out at $2,500 and go to $6,000.
The Wieburgs have made a living appealing to the serious, competitive cyclist — once focusing on a mail-order business that has evolved into retail.
Dave Wieburg has been in the cycling business for 30 years.
He and his wife met in Portugal, eventually marrying in Tahoe on Valentine’s Day.
They returned two years ago because of a family illness and never looked back.
These days, Tahoe cyclists will pop into the shop after seeing their advertisements in nationally known cycling magazines like Bicycling and Mountain Bike Action.
“They’d say, ‘I didn’t even know you were here,'” he said.
In the early days, the shop was primarily geared toward the mountain biker. That emphasis has shifted to the roadie.
Ranging from sunglasses to helmets, a whole assortment of accessories are sold in the store. Call (775) 589-6007 for more information.
Support Local Journalism
Support Local Journalism
Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
SOUTH LAKE TAHOE, Calif. — Mandatory evacuations have been lifted for many and highways have been reopened as the Tamarack Fire has been more than half way contained.