Sierra-at-Tahoe Boss earns kudos |

Sierra-at-Tahoe Boss earns kudos

Staff Report

Sierra-at-Tahoe General Manager John Rice recently received the North American Snowsports Journalists Association 20th annual Charley Proctor award for outstanding contributions to the sport of snowboarding.

NASJA recognized Rice for his long time dedication and devotion to the sport of snowboarding. Rice, one of the pioneers of snowboarding, is credited with building one of the first terrain parks in the United States. Throughout the early 1980s Rice worked closely with Bert Lamar, world class snowboarder, to mainstream the sport of snowboarding. Years later the snowboarding clientele is 40 percent of the snowsports industry. Rice currently consults on snowboarding issues with other American resorts as well as resorts in Canada, Austria, France and Japan.

At the awards ceremony several industry members acknowledged Rice not only for his contributions to the snowboard industry but for his leadership style.

“John is all about people,” said Bob Roberts, president of the California Ski Industry Association.

Roberts also noted that when faced with a challenge in the industry Rice has an ability to unite differences.

Rice graduated from California State University, Chico in 1978 with a bachelor of science degree in recreation administration. He has been in resort management at a number of California resorts including Squaw Valley USA, Sierra Summit, Snow Summit and Bear Mountain. In addition to his current role as general manager at Sierra-at-Tahoe, Rice is also a corporate human resources advisor and trainer for Booth Creek Resorts, which owns and operates seven resorts across the country. Rice credits much of his success to the support of his wife Kathleen. He enjoys family life with sons, Ian and Brendan, and daughter, Delaney Rose.

Sierra-at-Tahoe is one of seven resorts owned by Booth Creek Resorts. For more information contact the resort at (530) 659-7453 or visit the Web site at

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