Sierra-at-Tahoe closes with second-best season
Despite a 10-foot base and above-average spring skiing conditions, Sierra-at-Tahoe closed April 26 with its second best season in history.
“We broke 300,000 in skier visits, which is extremely good,” said Megan Moore, sales supervisor for Sierra-at-Tahoe. “It was our second best season.”
While the conditions would have allowed for the resort to remain open, officials decided that is was the best time to close.
“The opening and closing date is always tentative,” said Moore, adding that officials work closely with the U.S. Forest Service, managers of the land, when deciding the actual closing date. “The closing date depends on conditions and skier attendance. We wanted to end the season on a strong, positive note and decided to close (April 26).”
The season was such a success, added Moore, that approximately a half dozen times the rental shop ran out of snowboards. Also, the number of participants in the resort’s Introduction to Ski and Snowboarding, part of its Skill Improvement Center (ski and snowboard lesson program), more than doubled that of last year’s.
“Snowboarding is very popular and continues to grow,” Moore said.
Such a wonderful season can be attributed to several things, Moore said. One was the service provided by the staff at Sierra-at-Tahoe, while another was the snow.
“Obviously, Mother Nature was the biggest factor. Also, we are a strong family-oriented resort and have such a large clientele from word of mouth from the locals,” Moore said. “All of the holiday seasons and the weekends went well for us.”
The special events also went well. Sierra-at-Tahoe hosted Lord of the Boards, ESPN Freeride Championship, and Boarding for Breast Cancer. The last one, Boarding for Breast Cancer, raised approximately $118,000 for breast cancer research.
“It was a huge success,” said Moore, referring to the cancer research fund-raiser and the season as a whole. “We had a ton of snow. Our snow depth was 50 percent higher than last season.”
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