Sierra-at-Tahoe, Northstar make nearly $200,000 in charitable contributions
Sierra-at-Tahoe and Northstar-at-Tahoe resorts made charitable contributions of nearly $200,000 to community and environmental programs for the year, officials announced today.
“We maintain this tradition of donating both to community organizations and to national organizations because it’s the right thing to do as a member of the Tahoe community and the global community,” said John Rice, general manager of Sierra-at-Tahoe resort.
The following is a summary of the philanthropic efforts for Sierra resort:
Sierra Resort donated $70,525 in lift tickets to Barton Memorial Hospital Foundation during the annual Snowsports Week in February. Barton Foundation then sold the tickets through retail shops in town for a discounted price of $25, raising $39,570 for local organizations benefiting children and wildlife.
On Customer Appreciation Day, April 21, 2008, Sierra resort raised $5,583 from the day’s lift ticket sales. The money was donated to sponsor local sports teams including South Tahoe High School’s baseball, softball, basketball and football teams, as well as the High Sierra Soccer League, to name a few.
To honor the memory of Greg Smith, one of Sierra’s freestyle team members and a beloved friend to many local skiers and riders, Sierra hosted a memorial slopestyle event, Buckle Up Big Air, raising $2,800. Part of the funds raised went to the Greg Smith scholarship fund for the Sierra Foundation, a non-profit organization that assists families whose children want to be a part of Sierra’s competitive teams. The remaining funds will go to create a memorial terrain feature at Sierra’s terrain parks.
In partnership with Hannah Teter, Sierra Resort offered Hannah’s Gold maple syrup for sale to the public with proceeds benefiting World Vision, a relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. Sierra Resort and Hannah raised $1,000 for World Vision at the Hannah’s Gold event held in December and through the sale of bottles in the retail shop.
More than 370 complimentary season passes were made available to local students with a “Straight A” report card. Over 145 students picked up their passes, a donation valued at more than $44,805.
In memory of Ryan Shreve, a South Tahoe local and fire fighter, Sierra Resort hosts an annual race for South Tahoe Fire Fighters. Proceeds from the annual race are used to produce flyers that educate people about Second Impact Syndrome. The flyers have been placed on all ALS equipment in El Dorado County and the Sierra Resort first aid clinic.
The following is a summary of the philanthropic efforts for Northstar.
Northstar Resort hosted “Ski for Education Day” on Sunday, January 6 to benefit Excellence in Education, a local education-based foundation that provides grants, resources and partnerships to benefit local schools. The resort donated more than $12,000 to the local non-profit organization.
In an annual tradition, Northstar Resort initiated a contest between employees on the mountain vs. those in the Village at Northstar aimed at which area of the resort could collect the largest contribution on behalf of Truckee Community Christmas. This season, Northstar Resort employees donated $2,640 in food to Truckee Community Christmas, a local project that has helped hundreds of families and seniors at Christmas time with food, toys, gifts, warm coats and food gift cards.
More than 500 skiers and snowboarders came out to support Tahoe Women’s Services on Sunday, March 30 at Northstar Resort. Full-day adult lift tickets were sold at a discounted price of $25, resulting in a total of $25,000 raised for the organization. Tahoe Women’s Services provides delivery of emergency food and shelter, counseling, legal assistance and advocacy to women and families in need.
Northstar resort also raised $2,141 to benefit the Truckee Humane Society through the sale of pet “season pass” photos. The Humane Society of Truckee-Tahoe is dedicated to saving and improving the lives of pets through adoption, community spay/neuter services and humane education programs.
Both resorts contribute to the following efforts:
Northstar and Sierra resorts sponsor 20 students per resort through the Snowboard Outreach Society, a non-profit that aims to build character and self-esteem in youth through snowsports. The sponsorship includes five days of lift tickets for each student as well as rental equipment and professional instruction each day.
In support of the National Forestry Foundation, Sierra and Northstar resorts help to support conservation projects on the National Forests of Lake Tahoe Basin. These projects include trail and forest recreation improvements, wildlife habitat and watershed restoration, and community-based forestry programs. When purchasing online through the resort’s websites, season pass holders were invited to make a donation to the National Forestry Foundation. For every dollar, the foundation matched the gift with 50 cents. Those interested in making a contribution were able to choose from denominations of $1, $5 or $10.
Throughout the winter season, Northstar and Sierra resorts responded to requests for donations from regional schools and non-profit groups with more than $31,538 in lift tickets and other products.
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