Ski Run Business Improvement District hosts summer events |

Ski Run Business Improvement District hosts summer events

Brian Des Rochers
Ski Run Business Improvement District

The Ski Run Business Improvement District (SRBID) is proud to announce a host of recent success stories and upcoming activities to the Lake Tahoe community. What was once an organization designed to help fund the landscaping on Ski Run Boulevard has developed into a network of stakeholders dedicated to improving and enhancing the future of the business district, and the feats and goals of the people involved are both impressive and exciting.

In May of 2010, the Beautification Committee held a Cleanup Day where over 30 volunteers showed up on a freezing cold morning to spruce up the street, clean up trash and plant wildflower seeds. The Lake Tahoe Bicycle Coalition held a very successful Bike Parade and Festival at the Ski Run Marina on June 5, where 29 exhibitors and approximately 100 riders and 500 visitors participated with live music and a bike rodeo for kids. Thursday June 17 and 24 were the first of a recurring weekly music event in the Ski Run area, as local musicians entertained guests with original and cover music at Wildman, Wing Street, and Riva Grill. A Business Development charrette was also held on June 24 where various stakeholders met to design an economic vision for the future of the area, and another workshop will be held to focus on proposing a more favorable zoning and development environment in the area.

The near future brings more excitement to the area, as Matthew Welter of Timeless Sculptures is close to erecting a beautiful 30-foot wood carving of the Statue of Liberty, beautifully coined the “Hand of Order.” Expect to welcome this masterpiece to the Ski Run Marina on the 4th of July with live chainsaw carving performances for the public to watch the artist at work. The Beautification Committee is also moving towards approval from the city of South Lake Tahoe Planning Department for seasonal graphic brackets to line the light poles along the street with flags and themed banners. The Marketing Committee is working in finalizing a logo to brand the district and working on a website to provide an online business directory and walking tour of the area.

Expect to hear more live music from talented local musicians on Thursday nights at various locations in the Ski Run area such as Wildman, Riva, Diamond Resorts, Apres Wine Company, Wing Street, Moe’s Place, Chevy’s and the Blue Angel Cafe. The LTVA is planning an event called “Sample the Sierra” for August 21 featuring art, crafts, music and food from the Lake Tahoe and surrounding area, which will take place in the Special Use Area.

The SRBID has created a monthly newsletter that is distributed to our members and partners. Updates about past and upcoming events are e-mailed at the beginning of each month, so please contact Brian Des Rochers at or (530) 545-2939 to be added to the mailing list or to participate in the future of Ski Run.

– Brian Des Rochers is the president of the Ski Run Business Improvement District.

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