Ski Run Liquor store adds a delicatessen |

Ski Run Liquor store adds a delicatessen

JIm Grant / Tahoe Daily Tribune / Gary Frega, manager of Lake Tahoe Liquor, cuts a sandwich fron the new deli section in the store.

Gary Frega plans to put his business expertise and love of a good sandwich to use as manager of Lake Tahoe Liquors.

The East Coast native, who has owned three delicatessens, has expanded the liquor store on Ski Run Boulevard to include a new deli case.

“I’m trying to bring a little of the East Coast to the West Coast,” Frega said, admitting he now prefers the latter.

He estimated the remodeling cost $10,000 at the 12-year-old South Lake Tahoe business.

Frega, who came on board last August, offers salami, ham, turkey, pepperoni and roast beef sandwiches – along with an assortment of salads. They range from macaroni, potato, gourmet chicken, marinated olive, tuna, tropical fruit and pasta. Coleslaw rounds out the case.

Frega said the deli case, as a replacement to the magazine rack, has been a hit among pedestrians – especially those walking up and down Ski Run.

“The skiers go by,” he said.

For low-income patrons, the store accepts the California Advantage Card.

Lake Tahoe Liquors can be reached at (530) 542-9098.

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