Ski Run moving forward |

Ski Run moving forward

Brian Des Rochers
Special to the Tribune
Provided to the TribuneThis made-over power box in front of the Blue Angel Cafe was designed by the "Sphere Of Influence" Program, headed by Matt Kauffmann and overseen by Bob Albertazzi of the South Lake Tahoe Police Department.

SOUTH LAKE TAHOE, Calif. – Well, winter is definitely not over, and the progress is definitely not stopping on Ski Run. An approved expanded special event area, graffiti-removal project, more seasonal pennants. and business development programs are keeping the fire alive under all of this snow.

The city of South Lake Tahoe Planning Commission approved the expansion of the special event area on Feb. 10. The new area includes the area along Ski Run Boulevard from Willow Avenue to Paradise Avenue and a few other parcels outside of those boundaries. The Ski Run Business Improvement District would like to thank Jerry Birdwell of the Black Bear Inn, Brandon Hill of Edgewood Companies, Natalie Yanish of Deb Howard & Co., and Austin Sass, Sales & Marketing Consultant, for attending and showing their support.

This expansion opens the opportunity for larger, and a wider variety of, events in the Ski Run area. The Farmers Market is scheduled to run from June through October in 2011. Several other events are tentatively scheduled for the summer including Sample the Sierra, a national art show, a pet event, a Latino Day celebration, the Reno-Tahoe Odyssey and more. Stay tuned through Ski Run’s Facebook page, newsletter, and monthly column in the Tahoe Daily Tribune for dates and more information.

The “Sphere Of Influence” Program, headed by Matt Kauffmann and overseen by Bob Albertazzi of the South Lake Tahoe Police Department, completed the first power box makeover in front of the Blue Angel Cafe on March 4. The image of a snowboarder in flight marks the beginning of a new look for Ski Run. The goal is to decorate all of the power boxes along the Boulevard with artwork depicting outdoor sports and mountain culture.

If you’ve been on Ski Run Boulevard in the past few weeks you may have seen the seasonal pennants being installed on the light poles lining the street. As of the beginning of March, the entire west side of Ski Run Boulevard between Highway 50 and Pioneer Trail has been decorated with the pennants, and most of the east side of the street has been completed as well. The pennants are being installed as weather permits, and once complete the entire Boulevard from Pioneer Trail to the Ski Run Marina will display these images. Take a look next time you’re in the area.

The South Tahoe Chamber of Commerce and the Ski Run BID are looking forward to a better working relationship. The South Tahoe Chamber gave the SRBID an honorary membership to create a more focused approach to the development of small business. The South Tahoe Chamber hopes to include the SRBID in events that will target the needs of both locals and tourists, including a cost effective collaboration of both entities regarding events, marketing and business development.

– Brian Des Rochers is the president of the Ski Run Business Improvement District and can be reached at or 530-545-2939.

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