Snow Express for MS scheduled at Squaw
Jimmie Heuga’s Snow Express for MS is scheduled March 10 and 11 at Squaw Valley. The event is for skiers and snowboarders of all ages and abilities. More than 3,000 people participate in the Snow Express each year not just because its a great cause, but also because it is a lot of fun.
Proceeds from the event benefit The Huega Center, a nonprofit, scientific research center dedicated to improving the lives of people with multiple sclerosis through medical wellness programs and ongoing research. Twenty-five percent of the money raised at each event provides scholarships for people in the local community to attend one of The Huega Center’s internationally known five-day medical programs.
The Snow Express, which is presented by Columbia Sportswear and Reno Sports Network, is a series of skiing and snowboarding events held across the U.S. and Canada. At each Snow Express teams of three skiers and/or snowboarders compete to accumulate vertical feet in the Mountain Challenge and then go head-to-head for the fastest time in a Dual Giant Slalom. Winners are determined through a combination of competition results and fund-raising. Every participant receives a gift bag with great products and samples from sponsors.
The minimum entry fee for each team is $1,000. However, the more money raised the better the prizes get. Teams generate funds through a variety of strategies; direct mail appeals, silent auctions, parties, collection jars and corporate matching gifts. All donations made to The Heuga Center are tax deductible. To register online, receive an application or for more information visit http://www.heuga.org or call 1-888-DO-IT-4MS.
Competition and fund-raising prizes are supplied by sponsors such as Columbia, Boeri, Avocet, Maser, Tomic, Swany, Shred Alert, american Airlines, Ten-80, Dale of Norway, Yakima, Rudy roject, Hind, Smartwool and Mountainsmith. The winning team at each event receives an expense-paid trip to the Vail International Finals in April. All teams raising $15,000 or more also receive a trip to the Vail International Finals.
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