Snowcial announces speaker lineup and headline performance |

Snowcial announces speaker lineup and headline performance

Provided to the Tribune

The worlds of digital storytelling, snowsports and technology will converge at Heavenly Mountain Resort Jan. 18-21 for the fourth annual Tahoe Snowcial (, a winter festival that celebrates the global community who live their passion on the snow and tell their stories online.

“Once again, we expect the content coming out of this conference to be amazing, and when you consider it’s set at one of the world’s most beautiful ski resorts, it’s really a ‘can’t miss’ event,” said John Wagnon, Heavenly’s director of brand marketing. “This is the type of conference you’d expect in San Francisco, but with the added bonus of world-class skiing and snowboarding.”

The speakers for Jan. 19 are: Joe Fernandez, CEO and co-founder, Klout; Hope Frank, CMO, Webtrends; Porter Gale, former-CMO, Virgin America; Rob Katz, CEO, Vail Resorts; Jonathon Crowley, director of media partnerships, foursquare.

The topics for Day Two’s panels Jan. 20 are Creating Engagement; Social Media and Action Sports; Location-based Applications; Igniting Advocacy; The Science of Social Media

“I’m excited to be a part of such an amazing event, and to talk with people about how foursquare is changing the media and entertainment industry,” said Jonathon Crowley, director of media relationships at foursquare. “And, as an east coast skier, it’s an added bonus to experience this thing you guys call ‘powder.'”

Snowcial would not be complete without plenty of skiing, snowboarding, concerts, entertainment and networking. The on-mountain activities are highlighted by the Saturday scavenger hunt powered by EpicMix, Vail Resorts’ award-winning mobile and online application that digitally captures and shares your ski or ride day with friends and family.

Another Snowcial tradition is helping expose up-and-coming bands. Young The Giant has signed on to headline the Jan. 21 entertainment lineup. Named a “band to watch” by authorities ranging from the New York Times and Spin, to Nylon and MTV, Young The Giant is a chart-topper in both the U.S. and Canada and a sensation on YouTube.

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